Marketing Academy: From the Trenches to the Battlefield - Guerilla Marketing Strategies November 10, 2020, 12:00pm CST November 10, 2020, 1:00pm CST

Marketing is a lot like warfare- companies win, competitors lose. It’s all hands on deck, and sometimes you need to bring in the reinforcements. This module explores 4 military strategies that make sense for small firms: defensive, offensive, flanking, and guerilla. We'll focus on guerilla tactics that make inroads in established markets & more!